“Beautiful Homes with Asian Paints” is a subsidiary brand under Asian Paints, specializing in home and living products that encompass of everything from furniture to wallpapers to lighting and fittings. They sought to introduce a new series of store marketing collateral known as ‘The Heritage Cards,’ aimed at inspiring customers to select specific color palettes and furniture items that harmonized together. These palettes were inspired by India’s rich heritage and served as mood boards to provide customers with a visual concept and vision for their living spaces.
The Process
The project commenced with the curation of a diverse selection of images that embodied the essence of India, capturing its true spirit. After a meticulous shortlisting process, we engaged in close collaboration with Asian Paints to identify ideal product matches for each mood and theme. Transitioning to a digital platform, we meticulously designed layouts that showcased the products within aesthetically pleasing settings. Once the structural framework was finalized, we embarked on the intricate task of crafting each card, ensuring that it effectively conveyed the core concept.
